We believe there is a better way.
We believe there is a better way.
We strive to minimize the impact of our gear.
The journey to make groundbreaking products parallels a quest to find solitude in the mountains. To leave the tracks behind and make innovative gear requires courage, commitment and humility because failure is more common than success when trying to do things that have never been done. And just like summit attempts, some product ideas must be abandoned along the way. The knowledge gained in failure is beneficial and makes a successful summit bid or new product launch feel that much sweeter.
Our dedication to developing only game changing gear reflects our belief that the world doesn’t need more products - the world needs better products. Too much modern day gear is disposable and made without regard to its impact on the planet. We strive to do better and make gear that balances the three founding pillars of our design ethos - performance, sustainability, and innovation.
Often, we hit only two out of three - a high performance topsheet material with a heavy carbon footprint, or an amazing ultralight fabric that might not live up to daily use and abuse. Navigating these challenges, and the inevitable defeats, is the foundation of our test, tweak and repeat design process. New product concepts are conceived and tested on skintracks and chairlifts around the world, but new models are only born when they meet the rigorous quality and sustainability standards that define our brand.
Our Design Ethos
Eco-Performance
We never sacrifice performance and durability for sustainability.
We strive to make products with the least impact on the planet possible, but we trust our lives to our gear so we must value performance foremost. We test new materials and production processes to make sure we never sacrifice performance or durability just to make a product more sustainable. Durability is a critical aspect of sustainability as the longer the gear lasts, the less waste that goes to the dump. This ECO-Performance design philosophy is the foundation upon which everything we make is made.
Sustainability
We strive to minimize the impact of our gear.
To make gear in the most responsible way possible, we strive to minimize the impact of our materials and manufacturing processes however we can. All of our snowboards, splitboards and outerwear contain recycled materials, and they always have. Our boards are also made in a factory that runs on 100% solar power, and the fabrics we use in our outerwear are Oeko-Tex and/or Bluesign® certified - the two leading responsible material certifications in the apparel industry.
Innovation
We aspire to do things differently.
From our groundbreaking board shapes to our trailblazing outerwear designs, we never settle for anything less than game changing gear performance. By keeping an open mind to new gear concepts, materials and production processes we aspire to do things differently, and make innovative gear and outerwear that blends comfort, durability and industry leading responsible manufacturing practices with standard setting performance.
Manufacturing
Our network of factory partners helps us set new responsible manufacturing standards.
Solar power
As of May 2020, all Jones snowboards and splitboards are made with 100% solar power. Switching our snowboard and splitboard production to 100% solar made a 89% reduction in CO2 compared to non-solar powered production.
Fair Trade certified snowboards and splitboards
All snowboards and splitboards are now Fair Trade certified, an industry first. Fair Trade helps empower workers and makes sure they are treated fairly, paid equitably and work in safe conditions.
Commited to our Code-of-Conduct
All of our factory partners have signed our Code Of Conduct that guarantees the people who make our gear are treated fairly and have safe working conditions.
Materials
All things can be improved through materials or design. Stagnation is not an option.
Hardgoods
Bio Resin
Bio Resin is a bio-based epoxy made with 27% plant-based carbon instead of petroleum-based carbon. The organic raw materials used to make bio-resin are co-products or waste products of plant-based industrial processes.
Recycled ABS
Since 2014, all of our snowboards and splitboards have been built with recycled ABS sidewalls. We've used 1050 miles of sidewalls since switching to recycled ABS.
Wend Bio Wax
Jones boards are ready to shred straight out of the shop and are factory waxed with Wend natural wax, a plant blend and biodegradable wax that is also non-toxic.
80,000 kgs
Of bio epoxy used
Amount of bio epoxy used in our snowboard and splitboard production since 2020.
1050 miles
Of recycled sidewalls
Amount of recycled ABS sidewalls used in our snowboard and splitboard production since 2014.
2,469 tons
Of CO2-eq. saved
Amount of greenhouse gases saved since switching to 100% solar power at our snowboard factory in May 2020.
How green is your board? Life Cycle Assessment (LCA)
No way around it. Building snowboards will always have an environmental impact. We recently completed a Life Cycle Assessment (LCA) that calculated the approximate carbon footprint of every stage of a Jones board’s lifecycle - from sourcing raw materials, to manufacturing, to shipping, to throwing a retired board away.
No way around it. Building snowboards will always have an environmental impact. We recently completed a Life Cycle Assessment (LCA) that calculated the approximate carbon footprint of every stage of a Jones board’s lifecycle - from sourcing raw materials, to manufacturing, to shipping, to throwing a retired board away.
Outerwear and Apparel
Fabrics made without PFAS
Starting with our 2025 collection, all of our outerwear and apparel fabrics are made without PFOA/PFAS and we use only PFC-Free DWR treatments. PFOA, PFAS and PFC are chemicals known to accumulate in the environment.
Socially responsible factories
All of our apparel is made in socially responsible factories that are Business Social Compliance Initiative (BSCI) and Worldwide Responsible Accredited Production (WRAP) certified. These certifications guarantee that the people who make our apparel receive fair salaries and work in a safe and clean working environment.
Oeko-Tex® and/or Bluesign® certified mills
All of our fabrics come from Oeko-Tex and/or bluesign certified mills. Oeko-Tex and bluesign textiles and fabrics are certified to be free of harmful chemicals and safe for human use.
Organic Cotton
We use only 100% organic cotton in our lifestyle apparel. Organic cotton uses less water and chemicals than conventionally grown cotton.
All of our outerwear and technical apparel is built using recycled fabrics
Most are 100% recycled. Using recycled fabrics helps keep waste out of the landfill and reduces the need for virgin materials.
Recycled Down
We only use ultra high performance 100% recycled 750 fill power down that is upcycled from sleeping bags and jackets. Recycled down keeps materials out of the landfill.
All of the new outerwear, splitboards, snowboards and bindings you see today are our successful summit pushes. They are the dream lines that have been achieved through hard work, teamwork, and trust in the design process. We’re honored to share these product summits with you and we can’t wait to see where you take them. Because where they go from here, and what further summits and dream lines they unlock, is now up to you.
Sustainability milestones
2010 - Foundation
100%
of snowboards and splitboards built with sustainable wood cores
Recycled Steel Edges
Wood Veneer Topsheet
Finger Joined Woodcores
2014
100%
of snowboards and splitboards built with recycled ABS sidewalls
2015
100%
of apparel made with GOTS certified, 100% Organic Cotton
Publication of the Supply Chain Map
2016
100%
of snowboards and splitboards finished with Wend Bio Wax
Castor beans topsheets
Fusion Tech
Flax natural fibers
Elimination of varnish
2017
Basalt fiber stringers
2018
Optimized splitboards packaging
Non-toxic sidewalls finish
Oeko-Tex safety standards printing
2019
Updated Code of Conduct
New 2+1 Warranty, leading durability
2020
100%
of snowboards and splitboards built with 100% solar power
100%
of snowboards and splitboards built with Bio Resin
Publication of boards’ LCA
New chemical policy
2021
Debut of the Re-Up: The first puffy made with 100% upcycled 750-fill down and 100% recycled fabrics
Introduction of Jones Outerwear: Responsibly made, performance focused mountain apparel
2022
Scope 1 & 2 calculated
Climate positive headquarters
2023
Debut of the Re-Up Tech: the world’s first snowboard recycling program that collects dead snowboards and re-uses the board materials to make new boards using a groundbreaking reclamation process.
2024
100%
Fair Trade certified snowboards and splitboards
Launch of Re-Up™ circular snowboards program: trade-in, buy used, recycle
All outerwear and apparel fabrics are made without PFOA/PFAS
