How green is your board?
A scientific analysis of a snowboard's carbon footprint
No way around it. Building snowboards will always have an environmental impact. Our goal is to reduce that impact anyway we can. To make serious reductions, we needed answers, so we started with questions.
Which materials have the biggest impact?
Which processes use the most energy?
How does shipping contribute to impact?
What is the impact of trashing a board?
To answer these questions we completed a Life Cycle Assessment (LCA) that calculated the approximate carbon footprint of every stage of a Jones board's lifecycle - from sourcing raw materials, to manufacturing, to shipping, to throwing a retired board away.
The LCA pinpointed how each lifecycle stage contributes to a snowboard's carbon footprint and allowed us to develop a strategic plan to reduce this footprint in the most meaningful ways.
Our heart has always beaten for sustainability. Now we have a vision. The LCA opened our eyes to a whole new understanding of our environmental impact, and our focus is now set on the most critical challenges.
– Xavier Nidecker
We've got nothing to hide in our LCA results because we want you to understand the impact your board has on the planet and how we're working to reduce that impact.
It is an honor to share the complete results of our LCA in the five-part 'How Green Is Your Board?' story series. Read all five stories to gain a clear understanding of the environmental impact of a Jones board from birth to death, and hopefully rebirth!
Materials mean everything
Turn trash into treasure
